For You by Dove

Sparking a Taboo Conversation

As the intersectionality of the beauty and wellness industry grows and DTC brands find their way onto store shelves, it is important for conglomerate, long-standing brands to continue innovating. The phenomenon of [female] reproductive rights has led Gen Zers to press the importance of health & sexual wellness as they enter their young adulthood. The COVID-19 pandemic has also caused a spike in beauty & personal care products in the spirit of self-care and pampering trends. Dove has the unique opportunity to enter the vaginal care (generally known as feminine care) space leveraging its many existing advantages.

Skills: Merchandising, Product Development, Competitive Analysis, Retail Accounting, Social Impact